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Enabling growth & transformation customer service at Travel Counsellors

Cloud Technology
man on laptop dynamics business apps

The Challenge

Travel Counsellors Ltd is an independent travel company operating in seven countries around the world, with headquarters in Manchester. The organisation wanted to move from on-premises Microsoft Dynamics to a cloud-based solution. It hoped the move would help it to re-engineer its business processes to better serve the business growth and service customers in the B2B and B2C markets.

The Solution

Travel Counsellors considered proposals from Salesforce and Sugar CRM, before selecting ANS to implement cloud-based Microsoft Dynamics 365. It was one of the first ANS customers to go through the new Microsoft Fast Track On-Prem Upgrade Program.

migrate to cloud navigator

The Outcomes

One of the immediate benefits of the move to the cloud has been the access to the mobile technology. Enabling the Outlook CRM App saves Travel Counsellors from copying and pasting every interaction they have. Information is now shared and available instantly on any device and data can be analysed far more quickly.

ANS has worked with Travel Counsellors to create a 2019 Roadmap to Dynamics 365, which will focus on areas including: LinkedIn Sales Navigator; Event Management; Machine Learning and AI to help identify warm leads/opportunities; and Voice of the Customer for insights through the recruitment process. The organisation is also producing data insights from CRM and has created a scorecard to start tracking where it is winning and losing. This is visible in Microsoft Dynamics 365 via a PowerBI report.

We have seen immediate benefit from using the D365 mobile app, which was not available in the on-premises version. We are able to get insights quicker now and pivot and make business changes.

Waseem Haq

Digital Strategy & Innovation Director

Travel Counsellors

It has freed up resources from improving and supporting the on-premises version and allowed my team re-focus on other projects.

Rob Snelson


Travel Counsellors